:root{
    --stone:#F7F1E2;
    --stone-deep:#EFE6D0;
    --ink:#2E241C;
    --ink-soft:#5A4E40;
    --terracotta:#C1552B;
    --terracotta-deep:#9E4220;
    --olive:#57633C;
    --olive-deep:#333B20;
    --gold:#D9A441;
    --lavender:#7A6693;
    --card:#FFFBF1;
    --arch-radius: 120px 120px 8px 8px;
  }

  *{margin:0;padding:0;box-sizing:border-box;}

  html{scroll-behavior:smooth;}

  body{
    background:var(--stone);
    color:var(--ink);
    font-family:'Work Sans', sans-serif;
    font-weight:400;
    line-height:1.6;
    overflow-x:hidden;
  }

  h1,h2,h3,.display{
    font-family:'Fraunces', serif;
    font-weight:500;
    letter-spacing:-0.01em;
    color:var(--ink);
  }

  .mono{
    font-family:'JetBrains Mono', monospace;
    text-transform:uppercase;
    letter-spacing:0.14em;
    font-size:0.72rem;
  }

  a{color:inherit;text-decoration:none;}
  img{max-width:100%;display:block;}
  .wrap{max-width:1180px;margin:0 auto;padding:0 32px;}

  @media (prefers-reduced-motion: reduce){
    *{animation-duration:0.001ms !important; animation-iteration-count:1 !important; transition-duration:0.001ms !important; scroll-behavior:auto !important;}
  }

  /* ---------- NAV ---------- */
  header{
    position:fixed; top:0; left:0; right:0; z-index:100;
    padding:20px 0;
    transition:background .35s ease, padding .35s ease, box-shadow .35s ease;
  }
  header.scrolled{
    background:rgba(247,241,226,0.92);
    backdrop-filter:blur(10px);
    padding:12px 0;
    box-shadow:0 1px 0 rgba(46,36,28,0.08);
  }
  nav{display:flex; align-items:center; justify-content:space-between;}
  .logo{display:flex; align-items:center; gap:10px; font-family:'Fraunces',serif; font-weight:600; font-size:1.15rem; color:var(--ink);}
  .logo svg{width:34px; height:34px; flex-shrink:0;}
  .nav-links{display:flex; gap:34px; align-items:center;}
  .nav-links a{
    font-size:0.92rem; color:var(--ink-soft); position:relative; padding:4px 0;
    transition:color .25s ease;
  }
  .nav-links a::after{
    content:''; position:absolute; bottom:0; left:0; width:0; height:1.5px; background:var(--terracotta);
    transition:width .3s ease;
  }
  .nav-links a:hover{color:var(--ink);}
  .nav-links a:hover::after{width:100%;}
  .btn{
    display:inline-flex; align-items:center; gap:8px;
    background:var(--terracotta); color:#FFF9EE;
    padding:12px 24px; border-radius:100px;
    font-size:0.9rem; font-weight:500;
    border:none; cursor:pointer;
    transition:background .25s ease, transform .25s ease, box-shadow .25s ease;
    box-shadow:0 4px 14px rgba(193,85,43,0.28);
  }
  .btn:hover{background:var(--terracotta-deep); transform:translateY(-2px); box-shadow:0 8px 20px rgba(193,85,43,0.35);}
  .btn:focus-visible, a:focus-visible, button:focus-visible{outline:2.5px solid var(--olive); outline-offset:3px;}
  .btn-outline{
    background:transparent; border:1.5px solid var(--ink); color:var(--ink);
    box-shadow:none;
  }
  .btn-outline:hover{background:var(--ink); color:var(--stone); transform:translateY(-2px);}
  .menu-toggle{display:none; background:none; border:none; cursor:pointer; padding:6px;}
  .menu-toggle svg{width:26px; height:26px;}

  .btn-download {
    display: inline-block;
    padding: 12px 24px;
    background-color: #2F5496;
    color: #ffffff;
    text-decoration: none;
    border-radius: 6px;
    font-weight: bold;
  }
  .btn-download:hover {
    background-color: #1f3a6e;
  }

  /* ---------- HERO ---------- */
  .hero{
    position:relative;
    padding:190px 0 120px;
    overflow:hidden;
    background:
      radial-gradient(ellipse 900px 500px at 82% 8%, rgba(217,164,65,0.35), transparent 60%),
      linear-gradient(180deg, var(--stone) 0%, var(--stone-deep) 100%);
  }
  .arches-bg{
    position:absolute; bottom:-2px; left:0; width:100%; height:auto; opacity:0.5;
  }
  .hero-inner{
    position:relative; z-index:2;
    display:grid; grid-template-columns:1.1fr 0.9fr; gap:50px; align-items:center;
  }
  .eyebrow{
    display:inline-flex; align-items:center; gap:10px;
    color:var(--terracotta-deep); margin-bottom:22px;
  }
  .eyebrow::before{content:''; width:26px; height:1px; background:var(--terracotta-deep);}
  .hero h1{
    font-size:clamp(2.5rem, 5vw, 3.7rem);
    line-height:1.06;
    margin-bottom:26px;
  }
  .hero h1 em{font-style:italic; color:var(--terracotta); font-weight:500;}
  .hero p.lead{
    font-size:1.12rem; color:var(--ink-soft); max-width:480px; margin-bottom:36px;
  }
  .hero-ctas{display:flex; gap:16px; flex-wrap:wrap; margin-bottom:44px;}
  .hero-stats{display:flex; gap:38px; flex-wrap:wrap;}
  .hero-stats div{border-left:2px solid var(--terracotta); padding-left:14px;}
  .hero-stats .num{font-family:'Fraunces',serif; font-size:1.7rem; font-weight:600; color:var(--ink);}
  .hero-stats .label{font-size:0.8rem; color:var(--ink-soft);}

  .hero-art{position:relative; height:460px;}
  .key-illustration{width:100%; height:100%;}

  /* ---------- SECTION SHARED ---------- */
  section{padding:110px 0; position:relative;}
  .section-head{max-width:640px; margin-bottom:64px;}
  .section-head .mono{color:var(--terracotta-deep); margin-bottom:14px; display:block;}
  .section-head h2{font-size:clamp(2rem, 3.4vw, 2.7rem); margin-bottom:16px;}
  .section-head p{color:var(--ink-soft); font-size:1.05rem;}
  .divider-arches{width:100%; height:34px; display:block; margin:0 auto;}

  /* ---------- TRUST BAND ---------- */
  .trust{
    background:var(--olive-deep); color:#F3EFDF; padding:44px 0;
  }
  .trust .wrap{display:flex; flex-wrap:wrap; justify-content:space-between; gap:24px; align-items:center;}
  .trust-item{font-family:'JetBrains Mono',monospace; font-size:0.85rem; letter-spacing:0.06em; opacity:0.85;}
  .trust-item b{color:var(--gold); font-family:'Fraunces',serif; font-size:1.05rem; font-weight:600; display:block; margin-bottom:2px;}

  /* ---------- SERVICES ---------- */
  .services-grid{
    display:grid; grid-template-columns:repeat(3, 1fr); gap:26px;
  }
  .service-card{
    background:var(--card);
    border-radius:var(--arch-radius);
    padding:44px 28px 32px;
    border:1px solid rgba(46,36,28,0.08);
    transition:transform .3s ease, box-shadow .3s ease, border-color .3s ease;
    position:relative;
  }
  .service-card:hover{
    transform:translateY(-6px);
    box-shadow:0 20px 40px rgba(46,36,28,0.1);
    border-color:rgba(193,85,43,0.3);
  }
  .service-card .icon{
    width:52px; height:52px; margin-bottom:22px;
    display:flex; align-items:center; justify-content:center;
    background:var(--stone-deep); border-radius:50%;
  }
  .service-card .icon svg{width:26px; height:26px; stroke:var(--terracotta-deep);}
  .service-card h3{font-size:1.18rem; margin-bottom:10px; font-weight:500;}
  .service-card p{color:var(--ink-soft); font-size:0.94rem;}

  /* ---------- CARNET DE BORD (timeline) ---------- */
  .carnet{background:var(--stone-deep);}
  .ledger{
    display:flex; flex-direction:column; border-top:1px solid rgba(46,36,28,0.15);
  }
  .ledger-row{
    display:grid; grid-template-columns:70px 1fr 1.4fr; gap:24px; align-items:center;
    padding:26px 10px; border-bottom:1px solid rgba(46,36,28,0.15);
    transition:background .3s ease;
  }
  .ledger-row:hover{background:rgba(255,251,241,0.55);}
  .ledger-tab{
    font-family:'JetBrains Mono',monospace; font-weight:500; font-size:0.85rem;
    background:var(--terracotta); color:#FFF9EE;
    width:44px; height:44px; border-radius:8px;
    display:flex; align-items:center; justify-content:center;
  }
  .ledger-row h4{font-family:'Fraunces',serif; font-weight:500; font-size:1.15rem;}
  .ledger-row p{color:var(--ink-soft); font-size:0.94rem;}

  /* ---------- LOCAL / WHY ORANGE ---------- */
  .local{
    display:grid; grid-template-columns:0.9fr 1.1fr; gap:70px; align-items:center;
  }
  .local-art{
    aspect-ratio:4/5; border-radius:12px 100px 12px 100px;
    background:
      radial-gradient(circle at 30% 20%, rgba(217,164,65,0.5), transparent 55%),
      linear-gradient(155deg, var(--olive) 0%, var(--olive-deep) 100%);
    position:relative; overflow:hidden;
  }
  .local-art svg{position:absolute; inset:0; width:100%; height:100%;}
  .local ul{list-style:none; margin-top:28px;}
  .local li{
    display:flex; gap:14px; padding:16px 0; border-bottom:1px solid rgba(46,36,28,0.12);
  }
  .local li:last-child{border-bottom:none;}
  .local li .mark{color:var(--terracotta); font-family:'Fraunces',serif; font-style:italic; font-weight:500;}

  /* ---------- ÉTUDE DE MARCHÉ ---------- */
  .market-grid{display:grid; grid-template-columns:repeat(4, 1fr); gap:22px; margin-bottom:56px;}
  .market-card{
    background:var(--card); border-radius:16px; padding:28px 24px;
    border:1px solid rgba(46,36,28,0.08);
    transition:transform .3s ease, box-shadow .3s ease, border-color .3s ease;
  }
  .market-card:hover{transform:translateY(-4px); box-shadow:0 16px 32px rgba(46,36,28,0.09); border-color:rgba(193,85,43,0.28);}
  .market-card .mono{color:var(--terracotta-deep); display:block; margin-bottom:10px;}
  .market-num{font-family:'Fraunces',serif; font-size:2.1rem; font-weight:600; color:var(--ink); margin-bottom:10px;}
  .market-num span{font-size:1.1rem; font-weight:500; opacity:0.7; margin-left:2px;}
  .market-card p{color:var(--ink-soft); font-size:0.88rem;}

  .market-lower{
    display:grid; grid-template-columns:1fr 1fr; gap:60px;
    background:var(--card); border-radius:20px; padding:44px 40px;
    border:1px solid rgba(46,36,28,0.08);
  }
  .season-bars{margin-top:22px; display:flex; flex-direction:column; gap:16px;}
  .season-row{display:flex; align-items:center; gap:16px; font-size:0.86rem; color:var(--ink-soft);}
  .season-row span{width:78px; flex-shrink:0;}
  .season-row .bar{flex-grow:1; height:10px; background:var(--stone-deep); border-radius:100px; overflow:hidden;}
  .season-row .bar i{display:block; height:100%; background:linear-gradient(90deg, var(--gold), var(--terracotta)); border-radius:100px;}
  .market-notes{margin-top:0;}
  .check-list{list-style:none; margin-top:22px;}
  .check-list li{display:flex; gap:14px; padding:13px 0; border-bottom:1px solid rgba(46,36,28,0.12); font-size:0.92rem; color:var(--ink-soft);}
  .check-list li:last-child{border-bottom:none;}
  .check-list li .mark{color:var(--terracotta); font-family:'Fraunces',serif; font-style:italic; font-weight:500;}

  /* ---------- BLOG ---------- */
  .blog-grid{display:grid; grid-template-columns:repeat(3, 1fr); gap:26px;}
  .blog-card{
    background:var(--card); border-radius:var(--arch-radius);
    padding:32px 26px; border:1px solid rgba(46,36,28,0.08);
    display:flex; flex-direction:column;
    transition:transform .3s ease, box-shadow .3s ease, border-color .3s ease;
  }
  .blog-card:hover{transform:translateY(-6px); box-shadow:0 20px 40px rgba(46,36,28,0.1); border-color:rgba(193,85,43,0.3);}
  .blog-meta{display:flex; justify-content:space-between; align-items:center; margin-bottom:18px;}
  .blog-tag{color:var(--terracotta-deep);}
  .blog-date{color:var(--ink-soft); opacity:0.7;}
  .blog-card h3{font-size:1.12rem; font-weight:500; margin-bottom:10px; line-height:1.3;}
  .blog-card p{color:var(--ink-soft); font-size:0.92rem; flex-grow:1; margin-bottom:18px;}
  .blog-link{
    font-family:'JetBrains Mono',monospace; font-size:0.78rem; text-transform:uppercase;
    letter-spacing:0.08em; color:var(--terracotta-deep); align-self:flex-start;
    transition:color .25s ease;
  }
  .blog-link:hover{color:var(--terracotta);}

  /* ---------- PRICING ---------- */
  .pricing-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:26px; align-items:stretch;}
  .plan{
    background:var(--card); border-radius:var(--arch-radius);
    padding:40px 30px; border:1px solid rgba(46,36,28,0.1);
    display:flex; flex-direction:column;
  }
  .plan.featured{
    background:var(--olive-deep); color:#F3EFDF; transform:scale(1.035);
    box-shadow:0 24px 50px rgba(51,59,32,0.28); border:none;
  }
  .plan.featured h3, .plan.featured .price{color:#FBEFD8;}
  .plan.featured .mono{color:var(--gold);}
  .plan .mono{color:var(--terracotta-deep); margin-bottom:12px;}
  .plan h3{font-size:1.5rem; margin-bottom:6px;}
  .plan .price{font-family:'Fraunces',serif; font-size:2.1rem; font-weight:600; margin:14px 0 4px;}
  .plan .price span{font-size:0.95rem; font-family:'Work Sans',sans-serif; font-weight:400; opacity:0.75;}
  .plan ul{list-style:none; margin:24px 0 32px; flex-grow:1;}
  .plan li{padding:9px 0; font-size:0.92rem; display:flex; gap:10px;}
  .plan.featured li{border-color:rgba(243,239,223,0.15);}
  .plan:not(.featured) li{border-bottom:1px dashed rgba(46,36,28,0.15);}

  /* ---------- TESTIMONIALS ---------- */
  .postcards{display:grid; grid-template-columns:repeat(3,1fr); gap:30px;}
  .postcard{
    background:var(--card); border-radius:6px; padding:30px 26px;
    position:relative; border:1px solid rgba(46,36,28,0.1);
    background-image:
      repeating-linear-gradient(90deg, transparent, transparent 6px, rgba(46,36,28,0.06) 6px, rgba(46,36,28,0.06) 7px);
    background-size:100% 3px; background-repeat:no-repeat; background-position:bottom 46px left;
  }
  .postmark{
    position:absolute; top:22px; right:24px; width:58px; height:58px;
    border:1.5px solid var(--terracotta-deep); border-radius:50%;
    display:flex; align-items:center; justify-content:center; text-align:center;
    font-family:'JetBrains Mono',monospace; font-size:0.55rem; color:var(--terracotta-deep);
    line-height:1.15; transform:rotate(-8deg); opacity:0.8;
  }
  .postcard p.quote{font-family:'Fraunces',serif; font-style:italic; font-size:1.05rem; margin:20px 0 24px; padding-right:50px;}
  .postcard .who{font-family:'JetBrains Mono',monospace; font-size:0.75rem; color:var(--ink-soft); text-transform:uppercase; letter-spacing:0.06em;}

  /* ---------- CONTACT ---------- */
  .contact{background:var(--olive-deep); color:#F3EFDF;}
  .contact .section-head p{color:rgba(243,239,223,0.75);}
  .contact .section-head .mono{color:var(--gold);}
  .contact-grid{display:grid; grid-template-columns:1fr 1fr; gap:60px;}
  .contact-info .item{margin-bottom:28px;}
  .contact-info .mono{color:var(--gold); margin-bottom:6px; display:block;}
  .contact-info p{font-size:1.02rem;}
  form{display:flex; flex-direction:column; gap:16px;}
  .field{display:flex; flex-direction:column; gap:6px;}
  label{font-family:'JetBrains Mono',monospace; font-size:0.72rem; text-transform:uppercase; letter-spacing:0.1em; color:rgba(243,239,223,0.7);}
  input, textarea{
    background:rgba(247,241,226,0.08); border:1px solid rgba(243,239,223,0.28);
    border-radius:8px; padding:13px 15px; color:#F3EFDF; font-family:'Work Sans',sans-serif; font-size:0.96rem;
  }
  input::placeholder, textarea::placeholder{color:rgba(243,239,223,0.4);}
  input:focus, textarea:focus{outline:none; border-color:var(--gold);}
  textarea{resize:vertical; min-height:100px;}
  form .btn{align-self:flex-start; margin-top:6px;}

  /* ---------- FOOTER ---------- */
  footer{background:var(--ink); color:rgba(247,241,226,0.65); padding:50px 0 30px;}
  footer .wrap{display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:20px;}
  footer .logo{color:var(--stone);}
  .foot-links{display:flex; gap:26px; flex-wrap:wrap;}
  .foot-links a{font-size:0.88rem; transition:color .25s ease;}
  .foot-links a:hover{color:var(--gold);}
  .fine{font-size:0.78rem; margin-top:26px; text-align:center; opacity:0.6;}

  /* ---------- REVEAL ANIM ---------- */
  .reveal{opacity:0; transform:translateY(24px); transition:opacity .7s ease, transform .7s ease;}
  .reveal.in{opacity:1; transform:none;}

  /* ---------- RESPONSIVE ---------- */
  @media (max-width:980px){
    .hero-inner{grid-template-columns:1fr;}
    .hero-art{height:320px; order:-1;}
    .services-grid, .pricing-grid, .postcards, .blog-grid{grid-template-columns:1fr 1fr;}
    .market-grid{grid-template-columns:1fr 1fr;}
    .market-lower{grid-template-columns:1fr; gap:36px; padding:36px 28px;}
    .local{grid-template-columns:1fr;}
    .contact-grid{grid-template-columns:1fr;}
  }
  @media (max-width:700px){
    .nav-links{
      position:fixed; top:0; right:0; height:100vh; width:78%; max-width:320px;
      background:var(--stone); flex-direction:column; justify-content:center; align-items:flex-start;
      padding:40px; gap:26px; transform:translateX(100%); transition:transform .35s ease;
      box-shadow:-10px 0 30px rgba(0,0,0,0.15);
    }
    .nav-links.open{transform:translateX(0);}
    .menu-toggle{display:block;}
    .hero{padding:150px 0 80px;}
    .hero-stats{gap:24px;}
    .services-grid, .pricing-grid, .postcards, .blog-grid, .market-grid{grid-template-columns:1fr;}
    .market-lower{padding:28px 22px;}
    .season-row span{width:66px; font-size:0.8rem;}
    .plan.featured{transform:none;}
    .ledger-row{grid-template-columns:44px 1fr; grid-template-areas:"tab title" "empty desc";}
    .ledger-row p{grid-column:1 / -1;}
    section{padding:74px 0;}
    .wrap{padding:0 22px;}
  }

  /* ---------- ARTICLE PAGES ---------- */
  .article-hero{
    position:relative; padding:170px 0 70px; overflow:hidden;
    background:
      radial-gradient(ellipse 800px 460px at 85% 0%, rgba(217,164,65,0.3), transparent 60%),
      linear-gradient(180deg, var(--stone) 0%, var(--stone-deep) 100%);
  }
  .article-hero .wrap{max-width:820px;}
  .breadcrumb{
    display:flex; align-items:center; gap:8px; margin-bottom:26px;
    font-size:0.82rem; color:var(--ink-soft);
  }
  .breadcrumb a{color:var(--terracotta-deep); transition:color .2s ease;}
  .breadcrumb a:hover{color:var(--terracotta);}
  .article-meta{
    display:flex; align-items:center; gap:16px; margin-bottom:20px; flex-wrap:wrap;
  }
  .article-meta .mono{color:var(--terracotta-deep);}
  .article-meta .sep{color:var(--ink-soft); opacity:0.5;}
  .article-hero h1{
    font-size:clamp(2.1rem, 4vw, 2.9rem); line-height:1.12; margin-bottom:20px;
  }
  .article-lead{font-size:1.1rem; color:var(--ink-soft); max-width:640px;}

  .article-body{padding:0 0 110px;}
  .article-body .wrap{max-width:760px;}
  .article-content h2{
    font-size:1.55rem; margin:48px 0 18px; position:relative; padding-left:22px;
  }
  .article-content h2::before{
    content:''; position:absolute; left:0; top:6px; width:10px; height:10px;
    background:var(--terracotta); border-radius:50%;
  }
  .article-content h3{font-size:1.18rem; margin:30px 0 12px;}
  .article-content p{color:var(--ink-soft); font-size:1.02rem; margin-bottom:18px;}
  .article-content ul, .article-content ol{margin:0 0 22px 0; padding-left:0; list-style:none;}
  .article-content ul li, .article-content ol li{
    display:flex; gap:14px; padding:12px 0; border-bottom:1px solid rgba(46,36,28,0.1);
    color:var(--ink-soft); font-size:0.98rem;
  }
  .article-content ul li:last-child, .article-content ol li:last-child{border-bottom:none;}
  .article-content ul li .mark, .article-content ol li .mark{
    color:var(--terracotta); font-family:'Fraunces',serif; font-style:italic; font-weight:500; flex-shrink:0;
  }
  .article-pull{
    background:var(--card); border-left:3px solid var(--terracotta);
    border-radius:4px; padding:26px 28px; margin:34px 0;
    font-family:'Fraunces',serif; font-style:italic; font-size:1.15rem; color:var(--ink);
  }
  .article-note{
    background:var(--stone-deep); border-radius:16px; padding:24px 26px; margin:38px 0;
    font-size:0.92rem; color:var(--ink-soft);
  }
  .article-note .mono{color:var(--terracotta-deep); display:block; margin-bottom:10px;}
  .article-cta{
    margin-top:56px; padding:40px; border-radius:var(--arch-radius);
    background:var(--olive-deep); color:#F3EFDF;
    display:flex; align-items:center; justify-content:space-between; gap:24px; flex-wrap:wrap;
  }
  .article-cta h3{color:#FBEFD8; font-size:1.3rem; margin-bottom:6px;}
  .article-cta p{color:rgba(243,239,223,0.75); font-size:0.94rem;}

  .article-nav{
    display:flex; justify-content:space-between; align-items:center;
    margin-top:60px; padding-top:26px; border-top:1px solid rgba(46,36,28,0.12);
  }
  .article-nav a{
    font-family:'JetBrains Mono',monospace; font-size:0.78rem; text-transform:uppercase;
    letter-spacing:0.08em; color:var(--terracotta-deep); transition:color .2s ease;
  }
  .article-nav a:hover{color:var(--terracotta);}

  @media (max-width:700px){
    .article-hero{padding:140px 0 50px;}
    .article-cta{flex-direction:column; align-items:flex-start;}
  }